Rainy days used to mean wet floors, dripping umbrellas and awkwardly trying to climb into the car without getting soaked.
Thankfully, umbrella design has evolved.
The modern reverse umbrella — also known as an inverted umbrella, upside down umbrella or backwards umbrella — has quickly become one of Australia’s most practical and stylish everyday accessories.
At IOco Gift Designers, we have spent over 20 years designing innovative lifestyle products for Australian wholesale and retail customers, and our reverse umbrella collection continues to grow in popularity every season.
.png)
Unlike traditional umbrellas that fold downward and drip water everywhere, a reverse umbrella folds inward using clever inside-out technology.
This means the wet side folds into itself, helping reduce dripping water onto:
This is one of the main reasons many Australians now prefer inside out umbrellas over traditional umbrella designs.
One of the biggest frustrations with traditional umbrellas is the mess they leave behind.
An inverted umbrella helps trap water inside the umbrella when closed, making it far more convenient for:
No more puddles following you indoors.
Traditional umbrellas require a large opening arc, which often means getting wet while entering the car.
A backwards umbrella solves this problem beautifully.
Because the umbrella closes inward, you can step into your vehicle first while collapsing the umbrella neatly behind you.
This small innovation makes a surprisingly big difference during heavy rain.
Many IOco Reverse Umbrellas feature a stylish C-shaped handle, allowing you to wear the umbrella comfortably on your forearm.
This leaves your hands free for:
It is one of the features customers love most once they experience it in everyday life.
At IOco, we believe practical products should also feel beautiful to use.
Our reverse umbrella collections feature:
Many designs reveal beautiful patterns underneath the canopy, creating a unique surprise effect when opened.
Unlike standard black umbrellas, IOco umbrellas are designed to feel stylish, expressive and fun.
Selected IOco umbrella ranges also include UV protection layers, helping provide additional protection during Australia’s harsh summer conditions.
This makes them ideal not only for rainy weather, but also for:
A quality UV umbrella can become an everyday lifestyle essential all year round.
Many IOco reverse umbrellas feature a durable double-layer canopy designed to improve strength and stability in windy conditions.
Combined with the reverse-folding structure, this helps create a stronger and more comfortable umbrella experience during unpredictable Australian weather.
In addition to retail customers, IOco proudly supplies wholesale umbrellas throughout Australia.
Our reverse umbrella collections are popular with:
We also offer custom branding opportunities for businesses, promotional events and corporate gifting.
For over 20 years, IOco Gift Designers has focused on creating products that combine innovation, practicality and beautiful design.
Our reverse umbrellas are designed to make everyday life easier while adding colour, style and convenience to rainy days.
Whether you call them:
…one thing is clear:
Once you use one, it is very hard to go back to a traditional umbrella.
Add your favourites to cart
Select Afterpay at checkout
Log into or create your Afterpay account, with instant approval decision
Your purchase will be split into 4 payments, payable every 2 weeks
All you need to apply is to have a debit or credit card, to be over 18 years of age, and to be a resident of country offering Afterpay
Late fees and additional eligibility criteria apply. The first payment may be due at the time of purchase
For complete terms visit afterpay.com/terms
