ioco. » ultimate handbag hooker
ultimate handbag hooker
Patent no: 201020173027.8
Why settle for anything less than the ultimate.
We all know the pros of a handbag hooker. Alongside avoiding sticky floors and theft, a handbag hook is a clever, functional accessory which makes life that little bit easier for you, and your Chanel 2.55. But if you’re spending your hard earned pennies on the ultimate bag, you need the ultimate hook and all others needn’t apply.
Introducing the new ioco. ultimate hooker.
Since the overwhelming success of their original handbag hooker which launched in 2006, 'ioco.' has been keeping busy in their Lilyfield design studio. ioco’s newest patented design, The Ultimate Hooker, is a testament to that.
The Ultimate strikes the perfect balance between functionality and design- it’s practical, without compromising on style. Not only does it hold up to 8kg (the original held only 5kg), it can hang virtually anywhere and on any horizontal surface (neither the back of the toilet door nor your office chair are too tricky!).
ioco’s latest design doesn’t look like your traditional handbag hook which was first seen in the 1940s when the queen’s mother brought hers to the table.
It does however, render all previous handbag hooks obsolete with its simple ‘Style, Clip, Hang’ method. This is a hook that gives you options.
With The Ultimate Hooker, all 18 ultimate styles are interchangeable via an easy magnet system. Where you would have once tied a vintage scarf, The Ultimate Hooker can now hang from your bag that same way when you’re not using it. Available in a new fabric range- as well as ioco’s signature diamante and patent leather styles, choosing to use The Ultimate Hooker means you can change your hook to suit your bag and your mood.
This easy to use, dependable accessory is both innovative and of the moment- only emphasizing ioco’s fashion and design focus for 2011. With all styles between $32 and $44 and beautifully packaged in a black velvet purse- The Ultimate Hooker is bound to be a firm-favourite amongst the fashion pack. I’m already hooked.
