Just completed trade fairs

Since International One’s inception in 2006, we have been hitting the Trade Fair’s to exhibit our wares. Besides the fact that the Fairs are usually pretty good to us (did I mention we won Gift awards at Reed in 2007 and 2008), it’s also a great time for us to get to know our customer a little better- through our very loyal and switched on retailers. All in all- stress aside, it’s a really fun week. We get to set up our own little ioco shop for the duration of the fair- and chat with those who actually sell our products in about how ioco designs are being received by you- the customer.

 From Thursday 17^th of February, we were at the Royal Hall of Industries at Life Instyle- a trade show which selectively showcases only the best in home, fashion, lifestyle and gift designs. The theme this year was “Love at First Site”; an apt choice considering the Fair opened the same week, as you guessed it- Valentine’s Day. And what a perfect theme for the launch of our new Ultimate Handbag Hooker! Oh yes, we saw you swooning over it! The Ultimate true love was born. The show was an amazing success with the Royal Hall absolutely brimming with beautifully designed products- ours included. The ioco stand was a visual feast for all, with new ioco branding and light boxes to present the new products. See for yourself below.

 But in true ioco style, one Trade Fair just wasn’t enough- and so we set up shop at The Reed Gift Fair at Darling Harbour within the same week. ioco are old hands at Reed though- so were ready for the challenge. Over at Reed, it was great to catch up with some old friends- including Andrew and Bronnie from Nest Inspirations who’s new "Lily's Wish" line of hand creams and soaps have definitely climbed up our wish lists for Mother’s Day. See them here at www.nestinspirations.com.au

ioco also got a chance to chat with our old rep, Sue, who was busy spruiking her magical resin jewellery, Lalo. I’ll take ten, please.

 While Nyree held down the fort at The Royal Hall, David was rocking his own pair of shoe clips at Reed like only David could. They certainly caught celebrity passer-by Olivia Newton John’s eye- who stopped by IOCO for a squiz at the new ‘Diamond & Pearl’ style and our Hot and Cold ‘Fill her Up’ Range. The ioco. team had trouble controlling our excitement- but managed to stay cool and not break out into the Grease Mega Mix (well, at least until after she left!).

 Overall, the week of Life Instyle and Reed kept us all on our toes. Thanks to all who came to visit. After such a successful run at both Fairs- we’d like to raise a celebratory glass of bubbles to our previous customers who re-ordered, and excitingly let’s welcome our new ones too.

 See you soon,

 IOCO.